PCD stands for Propaganda cum Distribution. It is used in the pharma industry for ensuring marketing and circulation rights. It is a franchise business. A pharma franchise business is one where the company allows other companies or people to sell their products. A PCD pharma franchise company grants permission to individuals, other companies, distributors, etc. The very […]
The concept of Propaganda Cum Distribution or PCD has proved to be quite successful for the Pharma Sector in India. This method of business provides many benefits to the agencies which go for the franchise system. However, it is also important that an agency must find the best PCD pharma companies for this business model. […]
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